Boom-Bust Lifecycle of Most College Websites

We see it over and over again… Following months (sometimes years) of hard work, you finally launch your school or department’s new website. There are lots of congratulatory emails and maybe even an announcement on social media. Everyone is happy. This is what’s know as the Excitement Phase. Soon after launch, maybe even the next…

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What Happens When The $@&# Hits The Fan?

What happens when something goes wrong with your website? Who you gonna call? A co-worker down the hall just stopped by to let you know the site is down. The dean just emailed wondering, “When will the site be up?” Even though you’ve sent an email and told 3 people the same thing in the…

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